CHORA Team

Simón Calderón

Marketing & Operations Director

Simón is a creative director and founder of an agency working with some of the most influential brands in Colombia and Mexico. Young, but with a clear vision: that well-designed experiences have the power to change how people see themselves. In CHŌRA he found the project that brings everything together: creativity, people, and the belief that dreaming bigger isn’t a luxury. It’s a practice. 

Strategic Director

Carolina Páramo

Carolina is an industrial designer and creative strategist with 15+ years building experiences for some of the world’s most recognized brands. She started her entrepreneurial path young, driven by a single question: how to make people feel something real. Today she leads CHŌRA with the same conviction that has defined her career: purposeful, detail-driven, and deeply committed to helping others reconnect with the best version of themselves.

Heidi Precob

Creative Director

Heidi is an artist and experience designer with 18 years of work that resists staying in one lane. The common thread from art and design districts to National Geographic immersive experiences, Sundance Artist Labs, and global retreats, follows the same philosophy: to create containers for people to feel more alive. Her work lives at the intersection of storytelling, creative expression, and the belief that a well-designed moment can quietly change you. CHŌRA is the event she always wanted to attend — one that brings together the best of immersive art, cultural depth, and the kind of magic that only happens when every detail is designed with intention.